TOPSHOP STYLE LOOKBOOK:

Having researched the metallic trend and studying Topshop in detail, this is the lookbook i produced for my final result. The location I chose is a karaoke bar in China town in Manchester which has amazing lights throughout the whole place. I chose this in order to reflect the colours on to the metallic clothing, and show it off better. I then turned this into a physical lookbook for handing in.

PREVIOUS TEST SHOOTS:

In this test shoot I chose an industiral location with many windows- I was interested to see how the metallic would work alongide reflective backgrounds. Although I like these images, the reflective idea could be carried out more obvoiusly.

In this Test shoot I chose a graphited location. Although this background and light worked well for adding colour to the shoot, I wanted to try something more advneturous.

RESEARCHING THE SHOOTS:

In order to prepare for the Topshop based shoot, I researched into the brand, their consumer base and their competition. These boards I created to visually show some of the information that I found.For the final product board, I focused on the metallic sweatshirt shown above. I chose a metallic item due to the trend focused research I previously carried out through WGSN.

SKETCHBOOK FOR THIS PROJECT:

Below are some images of my sketchbook- here I researched the shoots I planned through various moodboards. I also went more in depth into the marketing for the shoot and how it would reach the target consumer.

SEE THE FULL SKETCHBOOK HERE.

CREATING A ZINE

A recent creative project where we had to create a zine based around Manchester. Below is a shortened version. See the full zine HERE.

British Style Shoot- In studio

A Leeds College of Art project to show a clothing brand who’s unique selling point is that the clothes are made in England. I therefor did a shoot inspired by tennis styling- something stereotypically British.This meant putting my model, Clemmy, in a mesh dress. I would have liked to experimented with location more, if the time given for the assessment had been given.

SKETCHBOOK FOR THIS PROJECT:

Reflections Editorial

INSPIRED BY:

In this projects for Leeds College of Art the last was to create a shoot based around reflections. Here are some of the original images which I went on to produce a magazine editorial with.

‘MADE IN AMERICA’ & Geographical Branding

 

A LEEDS COLLEGE OF ART PROJECT- On this project I studied how companies may use geographical locations to sell their brand. For example, American Apparel or Abercrombie & Fitch, which use the ‘american dream’ in the promotional images.

I therefor experimented here with having my model Clemmy in images which are stereotypically American (including Krispy Kremes or Texas sweatshirts).

These were shot on a 35mm film camera and developed by myself in the dark room.

CAN OPENING // EDITORIAL

In second term at Leeds College of Art we were given a task to complete 50 images all including one object. The object I was given was a can opener, and I became mostly interested in the mechanical elements, and how I could include these in editorial pictures to enhance them and create collage effects. These are some of the images I included in the final can-opener inspired editorial. Throughout the project I also experimented with using can opener parts in more extreme ways in images, such as below.

Central St Martin course

Central St Martins- Creative Direction for Fashion course.

In September 2014 I took part in the Creative Direction for Fashion Course at Central st. Martins. The aim of the week was to produce an editorial where we considered the theme, photographer, models, stylists, locations and poses that would be used. We ended up making the shoot around a gothic theme, hence the use of Dalston cemetery for the location. Above are some of the final pictures where I modelled and photography was by Anna Delos.